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Grocery Insights

Koita Foods to Roll Out Plant-based Milk Line in US

Koita Foods has rolled out of its premium, Italian, plant-based milk line to grocery retailers across the US.

These six creamy, shelf-stable beverages are grown, produced and packed in Italy. The milks are made with ingredients grown in the nutrient-rich soil of the Italian Alps.

Koita was founded by American expat Mustafa Koita. A father of three, Koita was on a mission to bring superior healthy products to families across the Middle East. His journey led him to Italy near Mt. Vesuvius, where the weathered and ash-infused soils yield even more than the amazing pasta, wine and cheese for which Italy is famous. In 2013, he started the company out of Dubai, UAE, and seven years later as the US launch kicks off. Koita products are now on the shelf in 10 countries worldwide.

“Koita’s US launch is really a dream come true for me. After successfully growing my company abroad, I am beyond excited to bring our plant-based milks back home to the US,” said Koita Foods’ Founder Mustafa Koita, who was born in New Jersey and grew up in Chicago. “I bet you’re thinking, why the US? There are loads of competitors and plant-based milks are everywhere. You aren’t wrong and that’s what I thought, too – at first. But it turns out people truly love the taste of our Italian-grown milks.”

Koita plant-based milks are available in six flavors: Organic Almond, Oat, Soy, Soy for Coffee, Rice and Organic Coconut.

The main ingredients are ethically sourced in Italy, with the exception of the coconuts, which come from Thailand. All flavors are non-dairy, vegan, non-GMO and free of nasty additives. Koita’s milks are produced in Italian factories that follow strict cleanliness guidelines.

Nearly all of the products are shelf stable for 12 months at room temperature – the Organic Coconut for 10 months – because they are steam-treated using an innovative process that retains the taste and extends shelf-life. Koita is sustainable, with TetraPak packaging that is recyclable and shipments that arrive by sea to ensure a lower carbon footprint.

The full line of Koita plant-based milks is now available online at amazon.com, with the Organic Almond and Soy flavors each currently ranked as the No. 1 new release in those categories. Koita Foods has launched distribution in the Northeast with Chex Finer Foods and will be available at premium retailers this fall.

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