The team calls him “Chief Everything Officer”. Mustafa Loves (with a capital ‘L’!) listening to consumers and spends most of his time developing Koita’s new products based on what they tell him (i.e. YES, he’s working on Coconut Milk!). When not supporting his ‘awesome’ team achieve the brand’s vision through strategic advice, it’s been reported Mustafa has aspirations for various baseball caps. You may also find him stalking people in the milk aisles to learn about buyer behavior - he’s not weird, it’s his business!
She’s a bookworm at heart, an avid traveller, obsessed with trying out new recipes - but it’s not all fun & games for Saziye. When she’s not reading books (sometimes 3 at a time!) she’s ensuring Koita’s procurement process runs as efficiently as possible. She handles everything from inventory planning to procurement management and even new product development! She’s extremely meticulous and loves ensuring 100% perfection to Koita’s global operations.
Mohammad is always in search for the best partnerships to help grow Koita. Responsible for planning and implementing the sales strategy; if you asked Mohammad what his favorite part about his work is, he’d say it’s the diversity - working in sales means no day is the same as the previous for him. He loves how hard his team works and how well everyone gets along. When he’s not selling, you can find Mohammad indulging in his serious addiction to Gelato, playing tennis or exploring restaurants with the family!
She’s 1 part executive, 1 part makeup addict, 2 parts Apple geek and 500 parts cat lover - too many parts? Ramsha is responsible for the planned AND unplanned images of Koita. A great deal of her time is spent managing and coordinating communication between Koita and the customers across all channels! She loves understanding consumer needs and is in charge of driving demand. For her, the best part about being a Marketing Manager is the ability to have super important meetings at super ‘chill’ restaurants.
Ali is a fitness junkie! He’s an avid footballer and has a healthy obsession with all kinds of physical exercise. Ali’s favorite part about his work is bustin’ out his favorite tunes while driving around town trying to close the biggest and best deals. He has a strong passion for exploiting new business opportunities that help grow Koita's sales. Extremely direct, Ali doesn’t care much for small talk - “how are you” is the most you’ll get out of him!
Khristine loves going to beaches/pools even though she absolutely cannot swim! A family person, you’ll almost always find her at some mall in her spare time. Khristine is very passionate about accounting and believes that accounting helps tell a story about the journey of a business - how it started and where the business is right now. She helps manage the company’s cash flow, maintains Koita’s financial records and tracks its’ financial trend.
You’ll never see Florence without a small notebook on her - her extreme need for organizing means she carries one everywhere, even to the movies! She’s the one who manages Koita’s UAE operations and ensures that all processes are carried out smoothly. For Florence, happiness is looking at a signed delivery note, because she knows this means money is guaranteed to come in. When she’s not glued to the computer screen at work, she finds comfort at home with her vacuum, mop or freshly done laundry.