Mustafa Y. Koita, Founder & CEO
Koita was founded by Mustafa Y. Koita, an experienced and successful American businessman who has resided in Dubai for almost a decade. Mustafa previously held executive leadership roles at American companies such as, but not limited to Boeing Defense Systems, L-1 Identity Solutions (now the Safron Group) and 3Com/US Robotics. He has also successfully invested in a number of companies within the international FMCG & Telecoms space.
On a personal level, Mustafa and his family have always been very health conscious and passionate about premium and organic foods. This became especially important when their eldest daughter was born in 2006. Notably, over the last decade, Mustafa and his family would travel each summer from Dubai to their hometown in Chicago (USA). It was primarily so that their children could spend time with their grandparents! Every trip Mustafa would take 1 bag of clothes for himself, but return back to Dubai with 2 bags. The other bag was always filled with Premium and Organic foods for their children; which were not readily available in the Middle East.
It’s this situation which inspired Mustafa to launch Koita; with the ultimate goal of bringing great premium and organic foods to the everyday consumer in the Middle East and Africa (and thus reducing his yearly baggage allowance requirement!)
In addition, Koita has been actively involved with governments and industry via select business associations. Some of these are, but not limited to:
The American Business Council of Dubai (ABC) functions under the auspices of Dubai Chamber of Commerce and Industry and functions as the Dubai Chapter of the US Chamber of Commerce. The ABC represents U.S. business interests in Dubai and the Northern Emirates, while maintaining strong ties with the leadership of the communities in which our members live and work. The Council is responsible for the strategic vision of the organization and for assuring strong alliances with U.S. and UAE government officials, giving greater voice to the membership at-large.
The Organic Trade Association (OTA) is an association for the organic industry in North America. OTA’s mission is to promote and protect organic trade to benefit the environment, farmers, the public, and the economy. OTA envisions organic products becoming a significant part of everyday life, enhancing people’s lives and the environment. OTA represents businesses across the organic supply chain and addresses all things organic, including food, fiber/textiles, personal care products, and new sectors as they develop. The Organic Trade Association (OTA) was established in 1985 in the United States and Canada. Since its inception, the association has been a key player in shaping both the federal government regulatory and market environment for organic products.
Koita also only works with the best corporate partners when it comes to marketing and even corporate banking activities.
Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York, with 130 offices in 70 countries. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group in the world.
Standard Chartered PLC is a British multinational banking and financial services company headquartered in London. It operates a network of over 1,700 branches and outlets across more than 70 countries and employs around 87,000 people. 90% of its profits come from Africa, Asia and the Middle East. It had a market capitalization of approximately £33 billion as of December 2011.